Entrepreneurship is sexy. Or so says the media. Peter Thiel is paying college students to drop out and go build companies. Corporate employees are being encouraged to divorce “the man” and go out on their own. We celebrate the success stories in print, TV and movies. Entrepreneurs are our heroes and celebrities (again).

Even failure is in vogue because it too leads to success. Eventually. Or so they say.

But what isn’t talked about much among the “how I did it” and “how you can do it too” is the one moment every entrepreneur gets to when they have to ask themselves: “how badly do I want it?”

There’s always the moment when you have to make the tough call. When you question whether you’re going in the right direction, whether you should move forward or walk away.

I hit it this week. When I realized that building the company I’ve been dreaming of was going to be more complex than I originally imagined. In a good way. That I wasn’t just going to offer a product but that I was going to create the content around it. It turns out that while building and creating the product, I became an expert on the how-to.

But this means that I need to raise money sooner than expected. And since I want to move forward quickly, I had to ask myself the dreaded question.

And the answer: badly enough to go back to someone I’ve had a tumultuous relationship with, yet someone who has always believed in me and ask him to be my first investor. I’m usually extremely decisive and move like lightening but this time, I paused. I wanted to be sure that opening Pandora’s box wouldn’t have negative ramifications. After all, we didn’t leave on the best of terms.

But I want “it” so I put pride aside and wrote the letter.

The ball is in Mr. X’s court. But at least I’m staying in the game.