This is my second start up so I’m about to begin the fund raising “dance” again. I’m starting to believe that meeting investors is a lot like dating.

Here’s why…

• It’s best to be introduced through a friend or colleague – no “cold” meeting
• You’re encouraged to meet for coffee – non-committal
• Superficial small talk – basically the scratch and sniff test
• Is there attraction? – you’re potentially entering into a relationship
• “Not for me but I have a friend” – great opt out
• Google is your best friend – research leads to fewer surprises

More on this as I start the process.

Stay tuned.