The Internet is supposed to be the great equalizer. It provides the opportunity to connect directly with an audience. Nirvana, right?
Not exactly. The problem with this theory is that it’s not one-way access. And that means that while I can have direct relationships with many, so can everyone else. It’s noisy out there. So how can you get attention if you’ve got something to say or sell? How can you get noticed?
- Get on TV
- Get on the radio
Notice that I left out newspapers. Magazines have too long lead-times - Get bloggers to write about you
- Get celebrities to tweet for you
- Email everyone you know
- Collect email addresses and send out newsletters
- Write a blog
How do I know? Because I’ve done it before for other projects and startups. This time though, I’m starting with #7.
Here we go…
Let’s get the conversation started!